With the advancement of science and technology and the improvement of people’s living standards, fan products are an important part of daily household appliances, and their consumer demands are also constantly changing. Consumer demand for fan products is no longer limited to simple cooling functions, but pays more attention to product performance, appearance design, price and other factors. This article aims to conduct an in-depth study of changes in consumer demand for fan products through market research and data analysis, and predict new trends in consumer demand in 2024.
1.Overview of changes in consumer demand for fan products
Product performance requirements are increasingly refined
In terms of fan product performance requirements, consumers are paying more and more attention to the refined design of products. In addition to the basic cooling effect, consumers also pay attention to the fan’s noise control, wind adjustment, energy saving and environmental protection and other performances. For example, silent fans are favored by more and more consumers, especially in bedrooms and other places that require a quiet environment. Consumers have higher requirements for fan noise control.
Design becomes an important factor in purchasing decisions
When modern consumers purchase fan products, they not only value product performance, but also pay great attention to appearance design. Stylish, simple and personalized appearance design can often attract more consumers’ attention. At the same time, consumers also pay attention to the material, color matching and overall style of fan products to ensure that they can coordinate with the home environment.
Pay equal attention to price sensitivity and cost-effectiveness
In terms of price, consumers pay attention to both the price level of the product and the cost-effectiveness of the product. They are willing to pay a certain premium for fan products with superior performance and beautiful appearance, but at the same time they are wary of overpriced products. Therefore, companies need to fully consider consumers’ price sensitivity and product cost-effectiveness when pricing.
2.Consumers’fan usage habits in different scenarios
Home scene: focus on comfort and beauty
In home scenarios, consumers are more inclined to choose fan products with beautiful appearance and stable performance. They focus on the fan’s silent effect, wind adjustment function, and energy-saving and environmentally friendly performance to ensure that while enjoying a comfortable environment, it can also meet the needs of home decoration.
Office scene: pursuit of efficiency and convenience
In office scenarios, consumers pay more attention to the efficiency and convenience of fans. They want fans that can cool quickly, be easy to operate, and be energy-saving and environmentally friendly. In addition, some consumers also choose fans with air purification functions to improve the air quality in the office.
Outdoor scenes: Emphasis on portability and durability
In outdoor scenarios, consumers pay more attention to the portability and durability of fans. They want the fan to be lightweight, easy to carry, strong in wind resistance, and have a long service life. In addition, some consumers also choose fans with lighting functions to meet the needs of night use.
3.Forecast of new trends in consumer demand for fan products in 2024
Based on current market research and data analysis, we make the following predictions about the new trends in consumer demand for fan products in 2024:
Intelligence will become the mainstream trend
With the continuous development of Internet of Things and artificial intelligence technology, intelligent fans will become a mainstream product on the market. Consumers will expect fans to have voice control, intelligent adjustment, remote control and other functions to improve the convenience and comfort of use.
The concept of health and environmental protection is deeply rooted in the hearts of the people
With the popularization of the concept of health and environmental protection, consumers will pay more attention to the environmental performance and health effects of fan products. They hope that the fans can use environmentally friendly materials, have air purification functions, and reduce the impact of noise and electromagnetic radiation on human health.
Growing demand for personalized customization
In the context of consumption upgrading, consumers’ demand for personalized customization will continue to grow. They hope that fan products can be customized according to personal preferences and needs, including appearance design, performance configuration, color matching, etc., to meet personalized use needs.
Multifunctional integration becomes a new selling point
In order to meet the needs of consumers in different scenarios, multi-functional integrated fan products will become a new selling point in the market. For example, fans can be integrated with air conditioners, air purifiers and other products to achieve multiple functions in one machine, improving the product’s use value and convenience.
4. Fan manufacturer UnitedStar’s latest stand fan
UnitedStar’s latest design of the Galata Tower-shaped stand fan is inspired by the Galata Tower in Turkey. It not only has the characteristics of large air volume and silent sound, but also has a beautiful appearance and exquisite details, which will make your life more comfortable. Better and more comfortable.
The column of this new stand fan with a unique and novel design adopts the design concept of Galata Tower in Turkey. The column of the stand fan is used as a timer button. It refers to the small window design on the column of Galata Tower, making the whole product look very beautiful and nobility. At the same time, the entire column also adopts exquisite detailed design, making the entire product more perfect and refined. Such a stand fan with a unique, novel and exquisite design is a very good decoration whether placed at home, office or restaurant. It can not only enjoy the cooling effect, but also add beauty and noble atmosphere.
- Conclusion
The change in consumer demand for fan products is a continuous process, affected by various factors such as technological progress, market competition, and consumer perceptions. Through in-depth research on changes in consumer demand and predictions of market trends, companies can better seize market opportunities and launch fan products that meet consumer needs, thereby standing out in the fierce market competition.
In future development, companies should pay close attention to changes in consumer needs and usage habits, strengthen market research and data analysis, and continuously innovate and optimize product design and functional configurations. At the same time, companies should also focus on improving the environmental performance and health impact of products, actively fulfill social responsibilities, and contribute to building a green, healthy, and smart home environment.
