With the continuous advancement of technology and consumers’ desire for sales demand, the channels for fan products are undergoing profound changes. Traditional physical store sales are no longer the only option. RGB, which has gradually been sold online, has emerged and become the fan product market. This article will conduct an in-depth study of the changes in sales channels for fan products, analyze the advantages of different sales channels, and explore the possibility of market expansion. , in order to provide a useful reference for the future development of the fan product market.
- Analysis of sales channel changes and advantages and disadvantages
Online sales
Online sales are mainly conducted through e-commerce platforms, brand official websites and other channels. With the popularization of the Internet and the improvement of the logistics system, online sales have become an important channel for the sales of fan products.
Advantage:
(1) Convenience: Consumers can purchase online anytime and anywhere without being restricted by time and location.
(2) Diversity: The online platform provides a rich selection of products, and consumers can easily compare different brands and models of fan products according to their own needs.
(3) Cost-effectiveness: Online sales reduce intermediate links and costs, making products more competitive.
Disadvantages:
(1) Insufficient consumer experience: Online purchases cannot directly touch and feel the product, which may cause consumers to worry about product quality.
- After-sales service issues: Online purchases may face after-sales service problems such as returns, exchanges, and repairs, which affects consumer satisfaction.
Physical store sales
Physical store sales, that is, sales through traditional retail stores, specialty stores and other channels. Despite the impact of online sales and live streaming, physical store sales still have a certain market share.
Advantage:
(1) Good consumer experience: Consumers can directly touch and feel the product, and understand product features and quality more intuitively.
(2) Immediacy: Consumers can buy and take away products immediately in physical stores without waiting for logistics delivery.
- Convenient after-sales service: Physical stores usually provide relatively complete after-sales services, such as repairs, returns and exchanges, etc., to facilitate consumers to solve problems.
Disadvantages:
(1) Higher costs: Physical stores need to bear rent, staff wages and other costs, resulting in relatively high product selling prices.
(2) Restricted by geography: The sales scope of physical stores is restricted by geography and cannot cover all potential consumers.
Live delivery
Live streaming enables real-time sales through the live streaming platform, which combines the convenience of online sales with the interactive experience of physical store sales, bringing a new sales channel to fan products.
Advantage:
(1) Strong interactivity: Live streaming allows consumers to interact with the anchor in real time, ask questions or share usage experience, which enhances the fun and trust of shopping.
(2) Intuitive display: The anchor can visually display the appearance, function and usage effect of the fan product to help consumers better understand the product.
- Efficient promotion: Live streaming usually has high traffic and attention, which helps to quickly promote products and increase brand awareness.
Disadvantages:
(1) Relying on the influence of the anchor: The effect of live broadcasting depends largely on the influence and fan base of the anchor. Therefore, the cost of cooperation with influential anchors is high.
(2) Fierce competition: The live broadcast delivery market is fiercely competitive, and it is necessary to continuously innovate and improve content quality to attract and retain viewers.
- Possibility of market expansion
Enter emerging markets
With the development of the global economy and the improvement of consumer living standards, emerging markets have gradually become an important direction for fan product market expansion. Enterprises can use market research to understand consumer needs and market characteristics in emerging markets, formulate targeted marketing strategies, and expand market share.
Expand international market
The international market is a vast world for fan product market expansion. Enterprises can promote their products to the international market by participating in international exhibitions and establishing overseas sales channels. At the same time, enterprises also need to pay attention to factors such as international trade policies and exchange rate changes, and formulate reasonable market entry strategies.
- Conclusions and suggestions
To sum up, fan product sales channels are undergoing profound changes, and online sales, physical store sales, and live streaming channels each have their own advantages and disadvantages. In the future, companies should pay attention to the possibility of market expansion, actively enter emerging markets and international markets, and find new growth points.
In response to the above analysis, this article puts forward the following suggestions:
Diversified sales channels: Companies should make full use of multiple sales channels such as online sales, physical store sales, and live streaming to increase product market coverage and sales.
Improve consumer experience: Whether selling online or offline, companies should focus on improving consumer experience, such as optimizing the shopping process and providing complete after-sales services, to enhance consumer loyalty and repurchase rates.
Strengthen brand building and publicity: Enterprises should strengthen brand building and publicity and promotion, enhance brand awareness and reputation, and provide strong support for market expansion.
In short, fan product sales channels and market expansion are complex and important topics. Enterprises should keep up with market changes and continuously innovate sales methods and market expansion strategies to adapt to increasingly fierce market competition.
Fan supplier UnitedStar
China fan manufacturer United Star is an enterprise focusing on research and development, design, production, and sales of environmental household appliance products.
Stand fan supplier United Star has more than 14 years experience in home appliance product development. At present, United Star has a perfect internal structure and has passed the ISO9001 quality system of nearly 41237 square meters of plant, which includes six workshops of hardware, motor, injection molding, net cover, and final assembly. United Star has the most advanced domestic R290 mobile air conditioning production line, as well as an enthalpy difference laboratory.
We have 1133 kinds of products, among them, 82 have their property rights. We mainly produce portable air conditioner and electric fans,such as stand fans, ceiling fans, rechargeable fans, solar fans, and BLDC motors. United Star has its own freight forwarding company and has more initiative in trailer and sea transportation.
United Star has six registered trademarks, more than 30 product patents, GS/CE/CB/SAA/RoHS/SASO/CCC, and other certificates. United Star has six R&D engineers, an average of 13 new products are developed every year. Our products are exported to 126 countries, we wholeheartedly for customers to provide OEM and ODM services, have cooperated with famous enterprises at home and abroad, such as French Carrefour supermarket, German Lidl supermarket, Indian Orient company, and so on. Since 2019, the sales growth rate of our own brand United Star in the global market has exceeded 250% for three consecutive years. Meanwhile, we have cooperative assembly bases in Indonesia, Tunisia, Mexico, Nigeria, and other regions.
“To be the most reliable environmental air cooling appliance provider. Committed to the comfort and environmental protection of the family and the earth environment ” is our persistent goal.
With the continuous advancement of technology and consumers’ desire for sales demand, the channels for fan products are undergoing profound changes. Traditional physical store sales are no longer the only option. RGB, which has gradually been sold online, has emerged and become the fan product market. This article will conduct an in-depth study of the changes in sales channels for fan products, analyze the advantages of different sales channels, and explore the possibility of market expansion. , in order to provide a useful reference for the future development of the fan product market.
